News From Fimbel Architectural Doors

Fall in Love with Fimbel Finishing

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For nearly a century, our family has manufactured garage doors, and in that time, we have

learned a great deal about the industry through our partners, products, and passions. Today, we
are proud to include in our already environmentally friendly product a paint and faux stain
coating that will endure the elements using molecular bonded paint to stand the test of time.
Using D200 High performance finish with our proprietary system, all Factory Finished products
will be delivered with a clean finish to last! While most of our products do not require finishing
and may remain natural white, adding color to your project can add the wow-factor that we are
after! Our vast and ever-expanding color palette includes blacks, charcoals, and dark greens as
well as faux stains to truly replicate the look of wood without the maintenance. With solutions
for replacement of damaged sections to black paint in tough exposures, we are sure our
finishing options will satisfy you with beauty and durability!

So Much to Love!
The finishing program offers myriad options to satisfy the needs of your project. From solid
colors covering the entire door or perhaps used in a two-tone application as shown below, we
offer custom color matching in addition to our extensive standard offerings.

The magic of this paint system is the versatility to allow us to create our faux stain! Using a two
part process of the same paint we use to coat our doors, our team of Artisans use their trained
hands to apply first the grain design and then the top coat offering the final overall richness of
color. The result of this process allows us to increase grain depth or decrease it as needed as
well as custom color match to your desired finish.

Love in Every Door!
Fimbel doors are hand crafted and every detail perfected from our patented construction
through the processes all the way to our logistics operations, so it's no doubt we apply this
same level of quality to our finishing. You can count on an Architectural coating with a cabinet
finish unseen in other exterior applications. The detail applied to the multiple applications to
achieve this look is engineered for the strongest adhesion and cleanest finish.
We know that vinyl garage doors tend to respond adversely to the extreme temperature and
weather conditions they face. This began as an obstacle that has since turned into an
opportunity. While our VERSATEX PVC doors are crafted to remain in their natural white, we
found a solution to the projects requiring dark colors in tough exposures. Using Tricoya and our
proprietary finish system, we have not yet found a stain or a color request we couldn't satisfy!


We Love our Planet!
Our factory finish, made with D200 High performance paint, is an exterior waterborne coating
system designed for sustainability and aesthetics. It's extremely fast air dry and quick clean up
offers efficient processes for in-factory and DIY finishing. Additionally it is formulated with heat
reflective pigments to minimize heat gain for dark colors and is considered non-hazardous by
EPA standards allowing for the vast color options in our palette. Above all else, D200 exceeds
all environmental and performance standards, and the result is absolutely stunning!
Highlights of our Finishing System:

● Long lasting for continued satisfaction
● Custom color matching available
● Water-based coating
● Safe, odorless, and non-toxic
● Passes test requirements for AAMA615 (Organic Coatings on Plastic Substrates)
● Low heat absorption due to heat reflectant pigments
● Excellent adhesion and abrasion resistance
● Excellent elasticity can withstand thermal expansion
● Excellent impact resistance
● Environmental Advantages:
○ Low VOC
○ Non-flammable
○ Lead and chromate free

You Will Love Your Door!
Our paint and faux stain options will blow your mind! With this paint system, we are able to offer
you all the benefits and beauty of real wood without the regular maintenance. The finish has a
warranty of 15 years for adhesion, cracking, peeling, and reasonable fading. Additionally, this
product can be refinished as time and trends roll on. Add all of these benefits to the long
standing quality of our garage doors, and you will be sure to find satisfaction.

If you are looking for a little color inspiration, please enjoy our recent blog on 2021 Exterior
Color Trends.

For more details and to take a peek at our standard paint and stain offerings, visit our website at

www.fimbelads.com. 

Green Garage Doors: Great for you in any environment!

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Though our legacy has taught us that hard work is truly a key to success, the times tell us we need to make life more sustainable, simplified, yet still stunning! All Fimbel doors are constructed to be low maintenance today and tomorrow which means less stress and less waste! Our materials are innovative and developed with the both end user experience and our environment in mind. Our naturally white doors are made to be unfinished, but we offer a vast range of paints and stains in our unique system using water based and eco-friendly ingredients. Additionally, our headquarters and primary manufacturing plant draws 80% of electricity from solar panels on the roof to reduce our impact on Mother Earth.

Our hard word to reduce waste is not only built into the process but also into the resulting product which means less to the landfill and increases our product longevity. Choosing quality partners and instilling practices into our operations to reduce and conserve are critical to our goals.

Much of this vision is credit to Erin Fimbel, our President (and full disclosure: my sister). When she joined the company, an already existing mindset was converted to practices, innovations, and dedication as she brought our deeply held family values to life. Today she is leading us with clarity and commitment to these goals. "Continuous improvement, metrics-driven quality, and an exceptional customer experience will continue to be at the heart of everything we do." she recently stated. "Our family values are reflected in our commitment to our people, partners, and customers. We pride ourselves on doing what we say we will and providing a sustainable and reliable product that we stand behind."

From a sustainability standpoint, garage doors made of wood simply don't make sense. Wood rots, particularly in wet and humid environments, resulting in more frequent replacements. The garage doors made popular in the mid-20th century were made of steel, but steel rusts in the same places where wood rots. It also dents easily and has an undesirable fake woodgrain often stamped into the face. Fortunately, there's a better, more beautiful option with our lineup of garage doors. 

We use vinyl because it will not rot or rust, and while vinyl experiences seasonal expansion and contraction, it does so without cracking, and we have engineers our way around the obstacle. We even use vinyl to coat our steel section for the platform of our American legends series. Vinyl offers us the ability to make high-end products with the look and feel of a wood door, but our doors are maintenance-free and can survive in harsh environments, like the coast, where a wood door would deteriorate and standard steel would rust.

Every Fimbel door we make is fully insulated to support the demands of the many uses today for garage spaces. We also use top-grade components such as 11-gauge hinges where the industry standard is the thinner 13-gauge material. These are just a few ways we build in confidence to offer you a long lasting, beautiful door.

Through our partnership with One Tree Planted (501c3) we do our part to restore our generous forests and our planet. It is undeniable that mother nature's bounty has provided for the garage door industry and our family since we began manufacturing overhead doors in the early 1920's. Today, every single door sold by Fimbel Architectural Doors plants a tree through the hard work and commitment of our tree-loving partners. Together, we hope to make the world more beautiful and sustainable one door and one tree at a time #OneDoorOneTree. 

We know we cannot change the world with only a door, but we can challenge how we operate in all aspects to make the world a healthier place. We do this with a focus to improve efficiency to reduce supply chain demand, retain and empower our Team, and build stronger communities. Our quality allows us to get it right the first time because our goal is to pave the way for the next generation. 

Meet Our Partners: VERSATEX

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For nearly a century we have chosen our partners wisely. Today, more than ever, we know that choosing partners with shared values of quality, innovation, and sustainability is crucial. With confidence we put our name and our legacy behind every single door we craft, but we cannot do this alone. While our team of dedicated employees constructs the doors, our material suppliers play a necessary role in our consistency and reliability.

One partner who has demonstrated time and again their commitment to the product they make and the industry we serve is VERSATEX Building Products. Since 2004, they have become a leading supplier of diverse PVC products to the building industry. We began using their material in sheet form as our preferred primary material in 2015 because of their incomparable commitment to quality, innovation, and sustainability.


What is VERSATEX?

VERSATEX is a free-foamed cellular PVC material that replicates the beauty of wood yet provides long lasting protection against rot, cracking, and decay— all without requiring any paints or sealants to protect it from the environment. Unlike wood, VERSATEX is impervious to moisture, insect-resistant and will not rot, rust, or corrode. VERSATEX requires less maintenance than wood, wood composites, or fiber cement trims. It is an ideal solution for moisture sensitive areas, including those along coastal zones or regions affected by salt and high humidity.

These attributes of beauty and durability have given us the confidence and the capability to manufacture made-to-order, gorgeous, high quality doors with a product and a warranty that stand strong regardless of proximity to the ocean, rivers, harsh geological environments, and life's everyday messes. 

What do they make?

In its origin, VERSATEX made trimboard to add decorative elements to exterior applications where wood was once used. This offered the customer a lifestyle with less maintenance. This original product then expanded to offer the PVC in sheet form. In this form, we are able to apply the sheet to our fully insulated wood core to surround and protect the frame. Thanks to the nature of the material, we can machine and manipulate it to create nearly endless design options while offering the same, low-maintenance lifestyle on the garage door.

One rather new and stunning product of theirs is the Canvas Series. The tongue and groove PVC trim will complement your next project from porch ceilings to soffits and feature walls, the options are vast! Similar to the rest of the product line, this option removes the repeated demand of restaining hardwood. 

But they don't stop there! They also offer a variety of products, each developed with the end user in mind, that enhance the elegance of various project such as:

  • Corners
  • Column Wraps
  • Soffit, Fascia, & Frieze
  • Mouldings
  • Beadboard & Shiplap
  • And so much more!

Who are they?

First and foremost, the organization is built upon a strong value proposition for quality and innovation which is in line with ours. They also share our commitment to sustainability which they detail on their website. In addition, the team at VERSATEX is simply made of good people that quite frankly, we enjoy being around. In this way, like begets like, and they connect quality with quality. This network creates opportunities for relationships with other builders, OEMs, contractors, and so many others to build outside of this partnership.

VERSATEX is known for its commitment to the building industry to educate and inform. They continue to build models into their system to empower their customers to make the most of their product for the best possible results. Brand Ambassadors are trained and empowered to educate and inform. The Roadshow with Bobby Parks travels the country doing onsite presentations and offering educational opportunities on best practices and tactics for VERSATEX and beyond! (Side note: Bobby Parks is the MAN. He is pictured with me below after a hot August day doing demos in a parking lot with smiles on our faces!)

They have built an insanely strong presence in social media by connecting quality professionals with resources, support networks, and opportunities. Through podcasts, blogs, videos, and so much more, they have created a community of talent and experience from which we can all learn and grow. They even interviewed us twice: once in traditional podcast form and once on video. To join the community, click here to read a note from the team and sign up!

In short, they are the kind of people - the kind of organization - you want to be around, you want to work with, and you want to learn and grow from.

Pairing Fimbel ADS with VERSATEX, "you're only limited by your imagination".

To learn more about them, find them online and on social!

#TheVersatexWay

Instagram

Twitter

Facebook

Ed Fimbel III, CEO of Fimbel ADS Retires

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Press Release: Ed Fimbel III, CEO of Fimbel ADS, to Step Down from Active Role in 2021.

(Whitehouse Station, NJ – January 18, 2021) Fimbel Architectural Doors, manufacturers of custom residential and commercial overhead doors have announced that its CEO, Ed Fimbel III, will formally exit his active role on January 15th.

Fimbel Architectural Doors will continue to be led by its current executive management team, which includes President, Erin Fimbel, Vice President, Bill Rasely and Vice President of Marketing, Michaela (Fimbel) Birdyshaw. "Continuous improvement, metrics-driven quality, and an exceptional customer experience will continue to be at the heart of everything we do." states Erin Fimbel. "Our family values are reflected in our commitment to our people, partners and customers. We pride ourselves on doing what we say we will and providing a sustainable and reliable product that we stand behind."

Ed began his relationship with the family-owned business as a young teenager more than six decades ago packing hardware cartons and loading freight during summer vacations. Having earned a BS degree in business, he went to work for a door distributor where he gained useful knowledge installing and repairing products and equipment. Upon returning to the business that bears his name, Ed combined that real world experience with an innate sense for, in his words, "practical engineering" to lead Fimbel on a path of growth and innovation that places them today as leaders in the overhead door industry.

Ed Fimbel III's decades-long tenure of company stewardship resulted in an exclusive focus on the use of advanced materials using patented manufacturing techniques and authentic period-correct architectural designs from Colonial to Craftsman to Contemporary. Among his many achievements was the introduction of CNC machining technology to the fabrication of Fimbel custom overhead doors.

With a history that can be traced to the early 1920's invention of the overhead garage door, in 1969 Fimbel Door moved from its original location in Hillside, New Jersey to more modern facilities in Whitehouse Station, New Jersey. Its current state-of-the art, solar powered operations, just across the street from its prior Whitehouse Station location, are complemented by 60,000 square feet of additional manufacturing resources in Eastern Pennsylvania.

Ed looks forward to turning his attention to some of his other passions, including activities as an amateur archeologist working with the Flemington Historical Society dating artifacts and curating educational exhibits. During his leisure time he also expects to be spending more time with his wife, grandchildren and three siblings, as well as sharpening his skills at skiing, tennis and golf.

As Ed transitions to a more relaxed lifestyle, he will continue to be involved with Fimbel new product development on a limited basis in 2021.

About Fimbel Architectural Doors

Fimbel Architectural Doors was formally established in 2004 as a custom door manufacturing business by Edward Fimbel III, following the sale of the former Fimbel Door Corporation. The roots of the company date back four generations to the original door manufacturing company founded in 1924 by Edward Fimbel Sr. Today, Fimbel Architectural Doors is a family-owned and operated company headquartered in Whitehouse Station, New Jersey. Using advanced materials and patented production methods, the company specializes in architecturally accurate, custom-made residential and commercial overhead doors. It operates manufacturing facilities in Whitehouse Station, New Jersey and Mcadoo, Pennsylvania. 

For more information, please enjoy The Story Behind Fimbel Architectural Doors

2021 Exterior Color Trends

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Out with the old...in with the new! 

It's 2021, and we are all a little excited to put 2020 behind us; however, we learned a lot during this wildly unprecedented year that shouldn't go without mention. One critical truth is how important it is for our homes to be a place of comfort, safety, and joy.

As the pandemic landed upon us, we realized our home renovation projects were no longer something to do when we found the time but rather something critical for our new at-home lifestyle. With a 95% return on investment at resale (Cost vs. Value Report), we know for sure the value of a quality garage door to the homeowner, and we are here to help with your garage renovation project. The relationship we share with our homes has changed, and we want you to be wholly satisfied.

In the recent blog post by Brick & Batten titled "21 Prediction for 2021 in Exterior Home Design, the author, Tessa, put "Statement Garage Doors" in the #1 spot. She anticipates "homeowners swapping out boring ones for beautiful ones", and we couldn't agree more. She elaborates to complement the beauty of wood doors but advises that, "we highly suggest reaching for imitation wood rather than the real stuff to lower future maintenance efforts." Again, we couldn't agree more, and we have the right material and design capabilities to add the referred to "Statement" to your home.

Color Trends for 2021

We don't claim to be color experts for your exterior renovation project, so we get to lean on the true color experts, such as the Home Depot paint brand, Behr, for their vision of what's to come.

Set to trend this year are the natural, more calming colors such as Behr's Weathered Moss and Cottage White to counteract the chaos of the previous year, but we will still see the darker Midnight Blue and Liquid Mercury adding strength and depth to the upcoming color palatte. Because we all need to have a little fun, Behr's Tornado Season teal is trending as a choice for the home's siding, so keeping your garage door natural, Versatex white will complement the home's vibrant color.

Behr's Exterior Color Collection offers some insights to complement the style of your home with the suggested color palettes presented in the brochure here. For the 'American Casual' style for your farmhouse, cottage, or coastal home, they offer a palette of "soft yet strong pastels", such as Weathered Moss, White, and Little Sun Dress, to complement the natural comfort of the style.

For 'Timeless Appeal' on a Colonial or Tudor home, they suggest the use of 'tradition and elegance [to] define the classic color palette for these dignified homes" such as the combination of Sugar Beet, Swiss Coffee, and Adirondack Blue for a twist on the patriotic red, white, and blue we all admire.

Behr's 'Modern Views' approach to contemporary and mid-century homes offers solutions whose "streamlined sensibility and design support a palette of neutrals with brilliant accents." In this scenario, adding the right pop of color, such as Soft Boiled, to the entry door and Silver Marlin to the garage while Wood Ash covers the home will leave you and your visitors feeling inspired.

Finally they offer popular and trending options for the 'Refined Craft' of your ranch, craftsman, and bungalow style home. "The classic details that adorn these homes stand out when painted with organic, natural hues" such as the subtle, earthen combination of Incognito, Sandstorm, and Havana Coffee.

Before you Commit

A few things to consider as you finalize your color decision (from our previous Blog called "Opening Doors to Color Your World"):

  1. Your entry door is the focal point of your home. You do not have to match it! Do your best to complement it. Focus on matching the quality and design not the color.
  2. The garage door color works best on many homes when it is coordinated to the details of the home: the siding, the windows, the trim.
  3. If the overall design of the home is unique, we invite to think beyond standard doors and make it your own.
  4. While the garage can consume 30% of a home's frontage, the garage door should add to the overall feel - not stick out like a sore thumb. We offer a lot of options to make it unique without making it outlandish!
  5. Be sure you understand the material of the garage door. We know that vinyl can respond to extreme temperatures unfavorably when in dark colors. Be sure you have the right paint product on the right material (again, no worries here for us, because we offer you more).
  6. If you cannot decide on a color, a natural white finish is a tried and true solution! With our product and our ability to offer you the DIY kits, so you can change your mind down the road.
  7. Do you plan to sell your home anytime soon? If so, consider what a potential buyer might want for their garage door! In this case, purchasing a garage door with the after factory option of our DIY kits may be the solution.

Why Replace the Garage Door

The most obvious reason to replace your garage door is to improve the curb appeal of the home. The term applies to the aesthetic appeal of a residential or commercial building as perceived from the street, and it was made popular in the 90's with the release of HGTV's show "Curb Appeal". As you may know, the entry door of most homes only constitutes 8% of the home's frontage while the garage door often consumes 30%, we can see the potential for impact with a new door. With the impressive ROI, utilizing the capabilities we offer through our manufacturing as well as additional options such as finishing and hardware, updating the garage door is a slam dunk! To learn more about designing like an architect, please enjoy the attached blog post where we take you through the process!

We manufacture our doors using smooth, solid Versatex for our unfinished doors and innovative, durable Tricoya for our factory finished products. For the factory finished doors, we use AquaSurTech paint products for not only their quality finish but their durability and commitment to the planet. We are pleased to offer this to you in virtually any custom color and faux stain.

Fimbel doors offer you a low-maintenance lifestyle. The clean appearance of the door should last for years to come with a gentle clean with mild soap and water. No harsh abrasives or undue elbow grease necessary.

Fimbel doors are manufactured to be safety first. You, your family, your home, and your belongings will rest safely behind our door. Our doors are engineered for durability! We know that poorly fitted doors are not only unsightly but also allow unwanted openings. Since we can match nearly any opening, weather, burglars, and bugs will not have access to your home through the garage door, and our energy efficient construction allows you to conserve on financial costs and increase comfort!

Now What?

So you have some ideas and perhaps some questions. Fantastic! The goal here at Fimbel is to invite you to think beyond a basic, standard door and consider what design inspiration may be lurking. Your result may be a beautiful white garage door, or you may just find a gray or blue to highlight your life! In either case, we are here to help:

  • To learn more about our finishing and paint products, please enjoy another recent blog dedicated to just that.
  • To start designing your dream door, please find a dealer near you by using our Dealer Locator [insert link] or reach out to our Customer Service Team at This email address is being protected from spambots. You need JavaScript enabled to view it..
We have a complete Product Guide available to you on our website, so head on over to learn more!